Over the last thirty years, Amy Blubaugh has been honing her marketing skills while gathering experience and learning from each of her diverse career opportunities and co-workers.

As a college student studying communications and public relations in the early 1990s, Amy worked as a research phone representative at a radio station. It was with this job, and through several other tasks assigned at the station, Amy noticed she was drawn to events and messages generating a response.

Upon college graduation from the University of Nebraska Omaha in 1993, Amy accepted a Sales Assistant position for KEZO-FM (later, Journal Broadcast Group). Eager to support the sales team with communication to clients and office management, she was also excited to help with station events and programming needs. Her dedication and the talents she observed from her co-workers helped her learn to listen to the customer’s needs and create turnkey marketing programs.

In early 1995, Amy moved on to Redstone Communications as a Media Buyer. Broadening her media knowledge, she was invigorated by people with the same goal of garnering a response by delivering the right message to the right customer via the right mix of media.

After a short return to radio, Amy found herself taking her marketing knowhow to the finance industry as a Product Manager for First National Bank Omaha’s bank card division. Working for eight years with direct mail, event marketing, operations and emerging forms of electronic media was a great way to learn to project profitability, measure response and properly analyze results.

As both the Partnership Marketing Manager and Acquisition Manager for Omaha Steaks, Amy spent the next ten years working with various companies throughout the country developing marketing programs to sell product, acquire new customers, and generate leads and awareness of the business. It was with this position Amy was able to improve both her marketing analyst and creative abilities, producing reports to track real time results and make tweaks to print and digital ads to improve marketing efforts.

Amy began her four years at Mutual of Omaha in late 2015 managing product launches, applying process to all areas of marketing, testing print and online campaigns and maneuvering marketing projects in a very regulated industry.

Excited to be the first marketing-focused member of the Credit Information Systems team and work within the business-to-business area, Amy joined as Marketing Director in December of 2019.